Are you struggling coming up with new content ideas? Don't worry, you won't ever have to again. Using Content Mapping Tool you will get more insights in exactly what content you should be creating. Working with personas, buying stages and questions & answers the content ideas will come to you like you never thought possible.
Content Mapping Tool offers a Team Solution: perfect for small to medium sized content teams. Assign content ideas to other team members, share comments and work together to the ultimate goal: great, working content for your entire audience tailored to their information needs!
This is what makes Content Mapping Tool truly remarkable: we put your personas first. Define personas (or use the ones you already have) and start creating content for each of them based on their information needs AND their media preferences.
Although one of our credo's is 'Throw away your calendar', we didn't actually do it of course. In the end you want a steady flow of great, valuable content. Use the calendar view to check which content items are scheduled, published and which ideas and content items in production are due soon.
Track Content Marketing ROI
Content Marketing Tool enables you to really keep track of the ROI of your content marketing. You can log hours and expenditures for each Content Item, as well as the gains like impressions, leads and sales. Tell us the value of each of those and we will give you the ROI.